Any media strategy designed to grab the attention of
young people must at least consider the option of advertising on TV
or Radio. In certain countries or regions, and at certain times, this
can obviously prove an expensive business but with the right media schedule
it can be surprisingly economical.
At Footprint, we
have successfully used local radio and TV advertising on behalf of our
clients, internationally, and extremely cost-effectively. We have the
experience to discern whether a market has potential or whether it is
already over-saturated with student recruitment advertising.
We have also learned
how best to incorporate a strong direct response mechanism. Quite simply
we will create and produce a commercial that attracts attention, communicates
the essence of your message – and generates enquiries.
