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In order to be truly cost-effective, any form of student
recruitment advertising or marketing must have a clear, persuasive response
mechanism included in it.
First of all, of course, you must give the target audience a reason to contact you. But then you have to ensure that it is easy and obvious how to do so.
At a basic level, we can advise on making phone numbers and web links or addresses work more effectively. On your behalf, we will also explore a vast range of more sophisticated direct response techniques, such as:
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Permission email marketing
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Direct response posters
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Direct mail out
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Postcards
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Viral marketing
