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Turn to any educational supplement or student recruitment
pages and the first thing you will notice is just how similar many of
the ads look. But educational institutions are not all the same and
neither are the students or their parents, who are a key target audience
frequently overlooked by the inexperienced agencies.
It is possible to produce original, eye-catching, informative, carefully targeted and culturally appropriate advertisements, as well as online and print material and more importantly it is possible to do it economically.
Footprint’s design and copywriting resources in the USA and UK are highly experienced in international student recruitment marketing. Working closely with our account managers to identify the right message for your institution, they are well versed in matching initial creative impact with a strong call to action.
